A Kiss - Keeping Service Simple

Good customer service is not a difficult art to master. A few simple basics should be the starting philosophy of every business.

1. If you want my business, you have to make it worth my while. Show me the value and don't try to fool me with worthless junk or expensive "upgrades".

2. You are not doing me a favor by taking my money, just as I don't shop to do you a favor. So keep your bad mood and nasty attitude to yourself. And tell your employees to do the same.

3. I am not invisible. In fact, it's very easy to see me standing right here, waiting for you to finish your private conversation and serve your customer - who just happens to be me. Didn't your boss (or your mother) ever tell you how rude that is?

4. If you have a store, make sure it's clean and pleasant. If you provide a service, make sure you're clean and pleasant. If you sell a product, package it in a way that's clean and pleasant.

5. Don't argue with me. You cannot win because I'm the customer and I don't like being treated that way. Even if you could win, you still lose my business.

6. If you make a mistake, admit it. Don't blame the computer or the employees, and definitely don't try to blame me. I'll forgive you if you're nice about it; if you do a good job fixing the situation I'll probably reccomend you to others.

7. Keep your promises. Do what you claim and get it done on time.

*Bonus* If you find ways to regularly give a little extra service, you'll have a loyal customer for life.

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